Josyann Abisaab

In the generation of value for customers is very important for the exploration stage through it can know and understand the need, what they want and what would be useful for the customer to the product being manufactured according to its capabilities and either wide or limited extent, identified it is passed to the creation of the product taking into account the costs and the impact that this can bring to society Tando (internal customers, external) environment and for the company in the process of elaboration and enjoyment of it. If necessary you can make alliances with competitors to achieve customer benefits. There is no doubt of the magnitude that has the value generation in a small or medium enterprise as this allows them to remain on the market and grow if necessary.Because of its position in the market these companies do not have enough resources to have a department dedicated to marketing, but if you have the human resource that is of great importance within the company and using the personal motivation to look for in talent for innovation into the market, because somehow they are customers of what can be developed with their own hands and know that they can improve on the product that is useful for the customer but profitable for the entrepreneur.Besides the creation of the company's Web site allows customers to know more about them and through this half the company can do surveys of user needs and finding solutions to them. Also, the participation of SMEs in the State contests may start their projects because they have the financial aid from government or private enterprise also to those who can be among the top entries